AllPosters launches a Dutch site, www.AllPosters.nl, becoming the 6th European-specific website for the AllPosters brand

AllPosters.com and art.com add gallery-framed prints to assortment.

Finding the perfect poster or print gets easier with the launch of a new search tool on art.com, allowing products to be filtered by art style, subject, product type, color, size, and price range

The Room View Showcase feature is added to AllPosters.com, allowing customers to visualize framed products in virtual rooms

Total Art.com Inc. customers served exceeds 8 million in over 170 countries worldwide in six languages.

Artist Rising participating artists and photographers exceed 35,000.

AllPosters.com and art.com add wall murals, wall decals, and framed canvases to assortment.

Number of employees: 700+

The company’s third core sub-brand, Artist Rising is launched. Its goal is to promote and showcase original fine art from emerging and established artists and photographers from around the world and connect them to art enthusiasts.

Company launches a multi-lingual call center and custom-framing operation in Venray, Holland.

Art.com ranks as a Hot 100 Best Retail Web Site by Internet Retailer.

AllPosters.com launches its first catalog in the UK.

AllPosters.com adds ready-made frames to its assortment.

AllPosters.com and its art.com subsidiary merge, creating a single entity named Art.com Inc.

International expansion continues with the launch of www.art.co.uk in England and www.allposters.co.jp in Japan.

Art.com Inc. launches a distribution operation in Venray, Holland.

Art.com adds original art to its assortment.

The company launches a Business & Trade Program on both sub-brands to cater to the wall décor needs of business customers.

Number of employees: 439

AllPosters.com acquires art.com as a subsidiary and welcomes three new board members; Dan Marriot, Joshua Chodniewicz, the former CEO of art.com, and Alan Spoon, a partner from Polaris Ventures, leading investor in art.com

International expansion accelerates through the acquisition of a German site, www.poster.de and the launch of European sites in:

England (www.allposters.co.uk)
Germany (www.allposters.de)
Italy (www.allposters.it)
Spain (www.allposters.es)

Ohio facility expands beyond manufacturing into distribution.

First art.com catalog launches.

Art.com adds tapestries to its assortment.

AllPosters.com opens a manufacturing facility in Ohio.

AllPosters.com launches its first international domain in France, www.allposters.fr.

AllPosters.com launches its first catalog in the U.S.

AllPosters.com offers canvas transfer services for the first time.

AllPosters.com welcomes an investment from top-tier firm Benchmark Capital. Bob Kagle, partner at Benchmark, joins the board of directors.

Number of Employees: 158

AllPosters.com begins to build out its leadership team and moves into a larger facility, its 3rd move in as many years to support growth. Meanwhile its main competitor, AllWall.com, acquires the art.com domain from Getty Images and reincorporates as art.com.

The company adds custom framing for posters and prints.

Number of Employees: 23

AllPosters.com moves into its first real (and really small) office in Emeryville, CA. The “warehouse” is in the office.

AllPosters.com is founded by Michael Heinstein and Brandon Carr with a modest capital investment from the founders and a sympathetic relative. Operating from a small room near Berkley, CA, the two founders set a goal to build the world’s largest online offering of posters and prints. The company that would be its largest competitor, AllWall.com, already has a 2 year head start.

Number of Employees: 2