Art.com Wins Two Gold Advertising Ogilvy Awards
The Advertising Research Foundation Recognizes Art.com and PrecisionDemand for Outstanding Application of Research in Advertising
EMERYVILLE, CALIF. (March 26, 2014)—Art.com, the world’s leading online destination dedicated to experiencing and buying art, today announced it has twice been named a Gold winner by the Advertising Research Foundation’s 2014 David Ogilvy Awards. In partnership with TV technology company PrecisionDemand, Art.com was recognized in the household category for its extraordinary and creative use of research in advertising. Art.com was also named a Gold winner for the Cross-Platform award as the best example in driving creative across different platforms and mediums.
After more than a decade as a successful e-commerce company, Art.com unveiled a rebrand of its website in 2012. To help bring the new brand to life, Art.com launched in 2013 a series of visually stunning, immersive television commercials. In partnership with PrecisionDemand, the company deployed a range of advertising research methods, helping Art.com use the TV campaign to reach high probability buyers, and then measure and optimize the web response that came as a result of the TV ads.
“We’re thrilled that the Advertising Research Foundation has recognized our TV campaign,” said Geoffroy Martin, CEO of Art.com Inc. “This award serves as validation in our rebranding efforts to tap into new consumer markets.”
The ARF David Ogilvy Awards, named for advertising legend David Ogilvy, honor the creative use of research in the advertising development processes by research firms, advertising agencies and advertisers. The winning campaigns provide a keen understanding of how consumer insights can be used to create powerful campaigns that drive business results and brand loyalty.
Download the Art.com case study here.
Art.com is the world's leading online destination for experiencing and buying high-quality wall art. Offering the largest selection of handpicked art images, as well as custom framing, specialty printing, and interactive visualization tools, Art.com helps everyone explore, experiment with and express themselves through artwork — and have fun doing it. At Art.com, customers can also shop curated collections from tastemakers and trendsetters. Art.com is forever leading the way art is experienced and consumed — through service, technology and craftsmanship — to help people find art they love so they can love their spaces more. A division of Art.com Inc., Art.com is based in Emeryville, Calif.
PrecisionDemand helps TV buyers deliver quantifiable ROI for their marketer clients by combining the scale of television with the precision of online targeting and analytics. PrecisionDemand uses marketers' own first-party customer data to understand their customers and identify the most cost-effective and highly-targeted media opportunities. Through the combination of this data and PrecisionDemand's patented technology, marketers can now go beyond traditional measures of reach to deliver against customized and specific metrics of success. Headquartered in Seattle and New York, the PrecisionDemand team includes industry leading experts in media, technology, and data analysis.
About the Advertising Research Foundation (ARF)
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better advertising decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. The ARF celebrates more than 75 years as the industry's authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at www.thearf.org.