PRESS RELEASES

Zenfolio Launches Photographer Central: The Industry's Most Comprehensive Directory of Professional Photographers Available For Hire

With the ease of a better search tool, photographers and clients can now focus on creating beautiful images together

MENLO PARK, Calif. (June 24, 2014) —Zenfolio, the award-winning, all-in-one-photography hosting service, has announced the immediate availability of Photographer Central, the most comprehensive online directory of professional photographers of all genres. By allowing the visual profiles to speak for themselves through a clean, informative interface, potential clients are able to quickly find the perfect photographer according to their location, budget and preferred style.

"The photography industry is fragmented, and part of the problem is the absence of one definitive source for hiring the right professional," said Alex Peyzner, Founder and CEO of Zenfolio and Photographer Central. "In building this new resource, we've set out to change the way people find photographers. It simplifies the process by providing clients with the complete and visual profile they need to make a decision; and provides photographers with marketing support so they can focus on the art of photography."

Photographers are faced with an overwhelming list of tasks just to be considered by potential clients – tasks that rob them of precious time. Photographer Central simplifies the time-consuming marketing process. Dedicated marketers and developers work on SEO, SEM and demand generation to drive a flow of potential new clients.

Anyone looking to capture a portrait, host an event or plan a wedding will tell you that finding the perfect photographer can be a frustrating process. Photographer Central makes the search easy. Potential clients can filter photographers according to their preferred location, budget and style. They can save "Favorites" into a group that can be easily accessed at a later time. Clicking through to a portfolio brings up a simple, streamlined presentation of key information and a photography portfolio. From there, they can compare, contrast and immediately contact the right photographer.

Photographer Central allows clients to search for free and does not require registration.

Pricing & Availability
Photographer Central is immediately available via www.photographercentral.com. A single listing on Photographer Central costs $400 annually, but is available for $300 annually as a limited time promotion. Multi packs are also available.

For more information about Photographer Central – to create your own business listing or to search for a photographer in your area – visit www.photographercentral.com.

About Photographer Central
Created and developed by Zenfolio Inc., Photographer Central is the industry's most comprehensive online directory of professional photographers available for hire. We enable photographers to promote their business and allow their customers to find them in the most efficient way. Learn more at www.photographercentral.com.

ABOUT ART.COM INC.:
Art.com Inc. is the world's largest online retailer of high-quality wall art. The company was founded in 1998 to make art widely accessible by transforming the way the world discovers, personalizes, shares and purchases art. Today, with more than 17 million customers in 120 countries worldwide, the company hosts four unique properties in the U.S.—Art.com, AllPosters.com, ArtistRising.com and Zenfolio.com—along with a significant international presence of 27 localized sites in Europe, Japan, Canada, Australia, Mexico and South America. Art.com Inc. is a privately held company headquartered in Emeryville, Calif.