PRESS RELEASES Inc. Announces Launch of New, Free iPhone and Facebook Applications

Leading Online Destination for Wall Art Introduces Innovative Social Media Capabilities

SAN FRANCISCO (March 2, 2010) — Inc., the world’s largest online retailer of quality wall art, today announced the introduction of two new social media applications designed to offer consumers unique ways to shop for and create wall art, including a free iPhone app that allows users to preview their art selections on the walls of their own homes, and a free Facebook app that can turn personal photos into professionally-framed masterpieces.

The new iPhone app allows users to decorate on the go, combining the convenience and user-friendliness of the iPhone with’s unparalleled selection of quality wall art. The app allows users to take a photo of the wall area they wish to decorate with their iPhone and upload it to a personal “My Walls” gallery on They can then select their favorite artwork by browsing the catalog of quality wall art directly from their iPhone and see the artwork framed. The finished artwork then appears in the user’s wall photo, to create a preview of how it will look when it is actually hung on the user’s wall. Users can email or send the artwork to Facebook to get opinions from friends or family. The iPhone application also allows the user to purchase artwork from and have it shipped directly to their home or office.’s MyFrameShop application for Facebook provides the ability to turn any personal photo into a professionally-framed work of art. Facebook users can access MyFrameShop and upload personal photos from their computer or from their Facebook, Picasa or Flickr accounts to the application. They can then custom-frame a selected photo by choosing from hundreds of moulding and mat combinations. The application also enables users to preview their selection against any walls saved in their “My Walls” gallery from their account. Similar to the iPhone app, MyFrameShop allows users to share their framed photograph with others and purchase the final artwork directly from

“’s new, free iPhone and Facebook apps allow our customers to discover, design and visualize wall art in a whole new way and provide a level of convenience, accessibility and personalization that can’t be found anywhere else,” said Geoffroy Martin, chief executive officer of Inc. “Enabling our customers to engage with through iPhone and Facebook is just the latest development in our ongoing commitment to creating a great user experience and transforming the way the world shops for high-quality wall art.”

The iPhone application is now available for free download at and the Apple iPhone Application Store at, or by searching for “” in the App Store on the iPhone.

The MyFrameShop Facebook application is now available at or

About Inc. Inc. is a leading authority in wall art and the world’s largest online retailer of posters, prints, and framed art. Since 1998, Inc. has sold high-quality wall art online to more than 10 million customers – including home decorators, interior designers, businesses, art collectors, and art lovers – in over 120 countries worldwide. The privately-held company is headquartered in Emeryville, CA, with other facilities in Ohio, North Carolina and the Netherlands. Its décor experts are always on top of the latest wall décor and decorating trends, and make them accessible to the everyday consumer by creating exclusive unique wall décor pieces that can’t be found anywhere else. For more information, visit and “” and “AllPosters” are registered trademarks of Inc.